Tuesday, October 23, 2012

What’s the secret to effective affiliate marketing?

What’s the secret to effective affiliate marketing?


Two words: BE PRODUCTIVE


Effective affiliate marketing means your are producing something. That something (in the context of Binary Options affiliation) could be broker reviews, information about options trading, trading strategy, market signals, financial news, stock tips, the sky is really the limit.

If you want to master affiliate marketing you will want to produce something relevant to find people interested in your product or make them interested, not just in what you are offering but the in the industry your promoting. The more things you can produce the more authoritative your site is and the more effective the traffic you send will be.

The lowest form of affiliate marketing are banner ads that are just added to a website. Yes, you can make money using banner ad's, but the quality of lead that it generates is very low and as a result you will see much lower conversion on your traffic .


Here are five productive assets you can add to your affiliate website and generate more income.


1. Basic Binary Option Information



With newer markets like Binary Options good and simple information is in short supply. Your website can be that source of intelligence. By producing relevant information about your product you generate a greater amount of interest. Once a potential customer is educated, they are much more comfortable about making a sizable investment in online trading. So when you send people to a Binary Options broker who are interested and knowledgeable about the product, it is an easy conversion for them, which means money in your pocket.


2. Broker Reviews


A great way to make customers secure in a purchase when they have many options open to them is by providing reviews. You can add credibility to a review by pointing out how the Options broker is not perfect and then go on to explain why the imperfection does not negatively impact the useablity or enjoyment of the product or service.

Reviews can also be powerful tools to drive traffic. For example, if you are promoting three different brands and one is giving you a larger CPA; you can drive traffic by making the review of the one broker more glowing and by pointing out other brokers short comings more strongly in their reviews.

It is important to always stay honest in any review and never take advantage of your readers trust.


3. Tutorials / Education


By creating tutorials or an education program for you clients you can monetize your traffic to a greater extent.

By giving your readers different strategies you create a solid product. The combination of tutorial video, eBook, and extended education course is great content for free any website and if properly developed can be another way to monetize the traffic on your website.

Many ClickBank affiliates sell products like this for over $500! If you are selling a high-end product and getting CPA for promoting different brands, you are getting twice the income from you visitors.

Even if it isn't a really strong strategy and it is not good enough to sell , because it demonstrates that you’re focusing on adding value and delivering useful tools to your audience it will show you results.


4. Competitions


Using a bonus to send traffic to Binary Options brokers is tired and ineffective. For one out of every 200 free money people you send, you will see one CPA. It is better to instead promote competitions where your readers or customers can win larger bonuses or get special services with the broker you promote. It is a great way to keep your traffic excited and interested because they will need an account with your broker in order to take advantage of what they win. Contests are also great because there can be lots of winners that do not know about each other creating feeling of exclusivity. Once you promote your exciting competition into your endorsement, review, or announcement and you will see your traffic being much more successful.


5. Market Analysis

Sit and watch Bloomberg TV for two hours. You will notice one thing, it is just barley news and vague ideas on where the market will go. "Apple is releasing the new iPad today. We are going to either see Apple have a very strong day or perhaps we will see some slight negative movement", that is all market analysis is and you can provide it to. Find good open news source and write a brief summary. It will always do well to write useful information about the markets while leaving your opinion out of it, but the content that you provide will be appreciated and your readers will usually come back for more.





In closing it all boils down to the simple facts.

Interested readers = knowledgeable potential traders = CPA

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