The Best Backlinking Tips You Didn't Know About!

SEO strategy like outbound links, keywords and editing your title page, is very well known tactics to be recognized by Google’s search engine, but it is important to understand that being recognized will only get you that far in your quest of a high search engine ranking. What really matters to Google is how authoritative your website and content is. One of the most effective ways to show Google that your site is an authoritative source of reliable information is by having a lot of backlinks from other authoritative websites. Connecting to outer authoritative and reliable websites shows Google that your content is extraordinary and noteworthy. The reason for this is that authoritative content is exactly what Google wants to show up as high as possible on their search engine to make Google searches be as helpful and valuable as possible to its users.

Simply put, the more backlinks you have from other authoritative sources, the better Google will recognize that you have good content, and the higher your website will rank. Follow these five tips and your backlink profile will show that your website is the authority on the subjects you promote!

Content
To get enough backlinks to rank high in the search engine rankings, you need a link-building tactic. Some might say that simply having great content is enough, and we are agree 100% that the highest priority for any website is good content. However it is still very important website needs to get noticed, and for that there are some tricks which will make it more likely for people linking to your content:

 - Using relevant keywords which people are likely to search for
 - Being controversial in the title to catch the eyes of readers
 - Use phrases which are beneficial for the reader (“earn more money” or “reduce expenses”)

Asking for it
While using the above content tips help to have more linkable content, there are more direct tactics to ensure that you will get quality backlinks. The most direct one is the most obvious one; asking for it. This could be from friends, family, customers, partners, vendors or anyone else you have a relationship with. In most cases they will gladly help out, but be aware that they might want you to backlink to their website too.

Guest blogging
A different, but maybe more safe, way to build backlinks is by guest blogging. Guest bloggers usually get between 1-3 links to their own website. Assuming that you target relevant, authoritative blogs for your guest blogging, your backlinks from these posts will give your site a lot of credit.
Alternatively, you can write a blog on your own website reviewing another blog and link back to that blog. As a result of your review you can hope that they posts a reply and include a link back to your review-post of their blog.

Interview
Another way to get an authoritative blog or website to link back to your website, is by running an interview with someone from the website and post the interview on your own website. When the interview is up on your website, you can then send the link to the person you interviewed, thanking them. It is likely that the website will put the interview up on their own website to promote themselves, and by doing that you have earned yourself a backlink.


Contests
The last tip for having lots of backlinks is by having contests. Everyone loves contests on condition that there are good prizes on stake. You need to know who your audience is, and offer prizes in accordance to that. Once you have the right prizes, you need to spread the word of the contest as much as possible to optimize the amount of backlinks you will get from the contest. Having a contest on a regular basis will encourage a lot of continual link building, while on the other hand having a contest once a year enables you to hype it resulting in a lot of backlinking during a shorter period of time.

The issue when dealing with backlinks is that the definition of what is legal and illegal backlinking, according to Google, constantly changes. Something which is not punishable today could be punishable tomorrow which is why it is important always to be aware of Google updates and in touch with relevant forums. A good rule of thumb is everything in moderation. Too many guest posts or too many interviews can potentially hurt your SEO. The only thing you cannot have too much of is good content... there is no such thing as too much good content! So make use the above tips and write a alot of good content, and before you know it Google will rank you as the #1 authority on your subject!

Quality Score - Be Relevant

In internet marketing, it is vitally important to be relevant for the users. If you are not relevant, you will not have anyone visiting your website, and those who do end up visiting your website will not be very interested in the programs you are promoting. Quality Score, the system Google uses to measure the relevance of your website, will be low. To understand what that means, first we need to understand what a quality score actually is, and how it is calculated.

First of all, a quality score is given to every keyword individually, so while a score can be the highest (10) for some keywords, it can be the lowest (1) for other keywords. According to Google, there is a long list of factors which decides the quality score of each keyword. In short, the final score is determined by how relevant Google sees your keyword to your ads and to what a customer searches for, but additionally Google also takes general details about your website by looking at the quality of your landing page, how well your ads have been doing on a site, and how successful your accounts at Google have been in the regions you are targeting.

One factor which really makes a difference to whether your quality score is high or low is your click-through rate (CTR). As a lot of testing has shown, the higher CTR, the higher your quality score.

There are great benefits of having high quality scores:

• It’s easier for your ad to show on the first page of search results 
• It makes it easier for your ad to show towards the top of the page 
• Your ad will show up higher on the page 
• You pay less per click (lower CPC) 

It is all about being relevant to the group of people you are targeting, and if you keep having relevant keywords and landing page, and increase your CTR, you will be rewarded with a high quality score. It takes lots of hard work to improve your quality scores, but when you see what that improvement will do to your ad campaign, it will be more than worth it.