Getting the edge by Retargeting

In a competitive market as Internet Marketing has developed into over the years, it has become exceedingly important to have an edge over one's competitors. One of the ways to gain that edge is by retargeting. First of all, to those unfamiliar with the concept, retargeting is to target users that previously have been visiting your site, whether that being a specific part of your site or just the site in general, by having adverts pop up on other websites they visit. This way, you only target consumers who are more likely to be interested in the product you are selling.

Sounds simple, right? Well, it is assuming that it is done properly. Research has shown that more than 50% of consumers notice retargeting ads, and this is likely to affect their decision of whether or not to purchase the product. This statistic shows us how important these ads are, and when executed well they can be the most valuable tool for success. Retargeting itself isn’t a guarantee for success though. It demands unique banner ads, custom landing pages and ongoing optimization in order to have the optimal effect on the potential costumers.

The banners themselves shouldn’t be too official, but instead have a personal touch over them, preferably with some humor added to them. Making them unique makes the ad have a bigger chance of catching the person’s eye thereby causing to have a memory of them visiting your site in the first place. Another way of catching the eye of the consumer is by offering them a promotion or some kind of bonus. Remember, we are talking about people who have already visited your website, so the vast majority of them have an interest in your product, and an added benefit could be the exact thing to turn an interested customer into a buying customer.

While retargeting can be a successful tool, it is important to remember the saying ‘everything in moderation’. You don’t want to have your ad being in the face of your potential customers every time they visit a website. Being too pushy can scare people away. It’s all about finding the right balance, which is why in order for retargeting to succeed you need patience and lots of trial and error.

That being said, when you do find the right balance, retargeting can be the factor which brings you in front of your competitors and win over a lot of customers which would have been lost otherwise.